E-commerce | Optimizing finance processes

E-commerce | Optimizing finance processes

What is this about?

The video explains why financial operations in e-commerce become disproportinately complex as volume grows, and how structured processes reduce manual work while improving transparency. It also shows the concrete value Frienton delivers as a Financial Operating System.

Key Takeaways

1. Typical day-to-day challenges in e-commerce

• Multiple systems (shops, payments soltions, invoicing tools, banking interfaces, and tax software) generate financial data in different formats and at different times.

• This creates media breaks and, hence, avoidable manual work.

• Reports and financial statements are often delayed, leading to decisions based on outdated numbers.

• Management and tax reporting frequently rely on different, insonsistent data sets.

• As volume increases, effort grows disproportionately.

2. What growing businesses actually need

• A single source of truth for financial data

• Automated posting instead of manual reconciliation and spreadsheets

• Clear, traceable, and reliable booking logic that stays consistent over time

• Real-time decision-making data (cash flow, liquidity, P&L) instead of backward-looking reports

• Processes that scale with business volume

3. The value of Frienton for e-commerce

• Frienton consolidates relevant financial data in one system and processes it in a structured way.

• Transactions from shops, payment providers, and invoicing tools are posted automatically.

• Booking logic remains consistent—regardless of the invoicing solution used.

• This creates an end-to-end booking chain without duplicate and potentially inconsitent data storage.

4. Real-time financial transparency

• Live cash flow to track inflows, outflows and the resulting liquidity continuously

• Up-to-date P&L reporting for timely operational steering

• Plan-vs-actual comparisons to manage spend and targets enabling proper reactions to possible deviations

• Liquidity overview to support decisions on payments, growth, and budgeting

5. Reduced effort in collaboration with tax advisors

• Fully pre-booked monthly and annual financial statements as a clean basis

• Online DATEV integration

• One consistent data set shared between the business and the tax advisor

• Direct access to documents and booking logic reducing the need for clarifications

• More time for advisory work instead of avoidable coordination loops

• Relieving tax advisors from the technically demanding integration of shop systems, payment providers, and invoicing tools

Summary

Optimized financial processes are essential for scalable e-commerce growth. Frienton reduces manual workload, delivers real-time transparency, and enables reliable financial management—even as complexity increases.

Updated on: 16/01/2026